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  • 22 May 2024 5:46 AM | Dawn Hargrove-Avery (Administrator)


    Jane Herman, the creative force behind the women’s denim label The Only Jane, ventured into the Substack realm a year ago with her newsletter, Jane On Jeans. This platform became a space where she scrutinized other denim brands and dispensed sartorial advice. However, it wasn't until April that she spotlighted her own creation, the Georgia Jeans, in her posts.

    "I aspired to offer my readers a superior denim choice," Herman reflects. "Why not one crafted by my own hands?"

    Herman is far from the solitary designer discovering the potent customer acquisition possibilities inherent in personal websites, blogs, and email newsletters. Substack, in particular, has seen a burgeoning adoption within the fashion industry. This phenomenon recalls the golden era of fashion blogging, prior to the omnipresence of social media. Early adopters include industry titans such as Tory Burch, alongside beauty luminaries like Bobbi Brown.

    "Last year marked a significant influx of fashion founders and designers onto Substack," notes Christina Loff, Substack's head of lifestyle partnerships. This surge transcends mere growth trends, suggesting a profound appeal in establishing direct communication with consumers, a stark contrast to the ubiquitous social media campaigns. "Audiences are weary of incessant marketing; Substack offers a sanctuary from the relentless bombardment of promotions and advertisements," Loff adds.

    Substack's appeal is quantifiable. The platform has witnessed an 80 percent year-on-year increase in fashion and beauty subscriptions, with over three million paid subscriptions and more than 35 million active subscribers. This "critical mass" of engaged readers presents an alluring prospect for designers aiming to captivate new audiences.

    For Herman, Substack fills a void left by the closure of specialized retail havens like her father’s renowned Los Angeles boutique, Ron Herman, which shuttered in 2023. "People frequently ask me where they can find the best jeans, and I find myself at a loss," she laments. "Retail establishments are vanishing. Yet, shopping on Substack mirrors the traditional retail experience, where buyers curated top-tier attire from various brands, with store personnel often contributing their own creations."

    Herman's approach to her Substack postings reflects this ethos, paralleling how her mother once sold her jacket designs in her father's store. She is adamant that Jane On Jeans should not devolve into a mere marketing instrument. "It's a testament to my enduring passion for denim," she asserts. Herman routinely shares affiliate links, allowing readers to purchase the items she showcases.

    Since its inception in 2017, Substack has garnered a reputation for authenticity and genuine user-generated recommendations. It has emerged as a platform where influencers, editors, and stylists offer their unsolicited endorsements, and aspiring writers publish candid, informal narratives that would typically elude traditional media outlets.

    Meg Strachan, the founder and CEO of jewelry brand Dorsey, inaugurated her What I Put On Today Substack in January 2023. Over the span of a year, she has amassed over 13,000 subscribers. "People would DM me on Instagram, inquiring about my attire, but sharing links there was cumbersome, and Instagram stories vanish after 24 hours," she explains. "I realized that a link on Substack could remain accessible indefinitely."

    Strachan exclusively dons her own jewelry designs in her outfit breakdowns but consistently features an array of other clothing brands. While she occasionally delves into her role as the company's leader, she refrains from overtly promoting her brand on the platform. "I aimed to maintain a distinction between the brand and the newsletter," she says. "A Substack that feels overly commercialized faces a potential backlash."

    The Essence of Personal Connection

    Given that users selectively subscribe to content on the platform, akin to choosing personalized email marketing, there's a risk of landing in the spam folder. Instead, Strachan observes, subscribers crave an intimate glimpse into the lives of those they follow. "I've never browsed Instagram and felt uplifted, but Substack offers a captivating dive into personal narratives," she remarks. "It's more about the unvarnished reality of those you follow."

    This phenomenon, perhaps dubbed 'influencer fatigue' or social media burnout, underscores the burgeoning appeal of fashion Substacks, reflecting a collective yearning for deeper, more meaningful online engagements. Viv Chen, the fashion scribe behind The Molehill Substack, attests to a "genuine hunger" for long-form content since joining in 2021.

    "People reminisce about the personal blogs of the 2010s," Chen observes. "We are so inundated with visual content that a return to written expression feels inherently more authentic." This authenticity resonates with designers and brand founders willing to divulge personal anecdotes and industry insights, often presenting a stark contrast to the glamorous facade.

    Substack offers a unique proposition: the ability to directly engage with followers and retain control over one's email list, an asset beyond the reach of current social platforms. This becomes especially pertinent in the context of potential TikTok bans in the US and global news bans from Meta. The long-form nature of Substack necessitates a departure from conventional social marketing tactics.

    Clare Vivier, founder and creative director of handbag and accessories brand Clare V, finds this aspect particularly exhilarating. "I began with a blog and felt a wave of nostalgia upon discovering Substack's potential for in-depth communication," she recalls. Vivier launched her Substack last month, inspired by a conversation with Strachan. She plans to share her entrepreneurial journey and outfit analyses with her audience. "This platform will benefit the brand while also serving as a medium for personal expression," she concludes. "I am wholly immersed in this brand, ensuring an authentic narrative, no matter the outcome."

    How Substack Can Elevate Your Dry Cleaning Business

    In the competitive world of dry cleaning, staying connected with your customers is crucial for success. Substack offers a powerful solution by providing a direct and engaging communication channel that can help your dry cleaning business thrive. Through regular newsletters, you can share valuable tips on garment care, highlight exclusive promotions, and showcase success stories, all of which build customer loyalty and trust.

    With Substack, you can educate your clients about the benefits of professional dry cleaning services, introduce new offerings, and address common concerns, ensuring your audience stays informed and engaged. This personalized approach not only enhances customer relationships but also fosters a community around your brand, setting your business apart from the competition. By leveraging Substack, your dry cleaning business can cultivate a loyal customer base and drive long-term growth.


  • 15 May 2024 5:15 AM | Dawn Hargrove-Avery (Administrator)


    Creating a robust SEO strategy for a Dry Cleaner website involves a combination of on-page, off-page, technical SEO, keyword research, content optimization, and local SEO. Here are some advanced strategies tailored specifically for a Dry Cleaner website:

    1. **Keyword Research and Optimization:**

    - Conduct in-depth keyword research focusing on terms related to dry cleaning, laundry services, stain removal, etc.

    - Optimize page titles, meta descriptions, headers, and content with relevant keywords.

    - Utilize long-tail keywords to target specific services like wedding dress cleaning or suede cleaning.

    2. **Content Optimization:**

    - Create high-quality, informative content related to dry cleaning tips, fabric care guides, etc.

    - Include FAQs and customer reviews to enhance on-page engagement and address common queries.

    - Optimize images with alt text including relevant keywords.

    3. **Local SEO:**

    - Claim and optimize your Google My Business listing with accurate information, images, and customer reviews.

    - Use local keywords like "dry cleaners near me" to improve local search visibility.

    - Encourage customers to leave positive reviews to build credibility and improve local rankings.

    4. **Link Building:**

    - Build quality backlinks from local business directories, industry-specific websites, and blogs.

    - Guest post on local websites or collaborate with other businesses for link-building opportunities.

    - Focus on earning natural backlinks through high-quality content and outreach campaigns.

    5. **Technical SEO:**

    - Ensure your website is mobile-friendly and loads quickly to improve user experience and search rankings.

    - Optimize meta tags, schema markup, and sitemaps for search engines to understand your content better.

    - Fix broken links, resolve duplicate content issues, and improve overall site structure for better crawlability.

    6. **Measuring and Analyzing SEO Performance:**

    - Monitor key metrics such as organic traffic, keyword rankings, backlink profile, and conversion rates.

    - Use tools like Google Analytics, Google Search Console, and Ahrefs to track and analyze website performance.

    - Regularly review performance data to identify trends, adjust strategies, and capitalize on opportunities for improvement.

    **Case Studies/Examples:**

    - Showcase how a local dry cleaner increased organic traffic by 50% through targeted local SEO efforts.

    - Highlight how optimizing content and implementing structured data led to improved search visibility for a dry cleaning website.

    **SEO Mistakes to Avoid for Dry Cleaner Websites:**

    - Ignoring local SEO optimization

    - Neglecting mobile optimization

    - Overlooking the importance of customer reviews

    - Focusing solely on keyword stuffing rather than user intent

    **Tools and Software:**

    - Ahrefs for keyword research and backlink analysis

    - SEMrush for site audit and competitive analysis

    - Moz Local for managing local listings

    - Google Analytics for tracking website performance

    - Google Search Console for monitoring website health and performance

    By implementing these advanced SEO strategies and leveraging the provided tools and insights, a Dry Cleaner website can enhance its online presence, drive organic traffic, and improve search engine rankings effectively. Regularly monitoring and analyzing performance data will also enable continuous optimization and long-term success in the competitive digital landscape.

  • 15 May 2024 5:00 AM | Dawn Hargrove-Avery (Administrator)

    When Alexandra Cooper, host of the 'Call Her Daddy' podcast, said "I do," she did so in not one, but three stunning outfits, showcasing a growing trend that's reshaping bridal fashion. Two of her wedding looks were vintage—a Spring/Summer 2003 Alexander McQueen 'Irere' dress and a Spring/Summer 1995 Gianni Versace Couture corset, both sourced from Tab Vintage. This choice not only highlights a personal style but also endorses the booming market for secondhand bridal wear.

    This shift towards multiple, often vintage, bridal outfits, championed by celebrities like Cooper, Sofia Richie Grainge, and Hailey Bieber, is not just a fleeting trend but a movement towards sustainability and uniqueness. It’s a shift that savvy dry cleaning professionals can leverage to create new revenue streams.

    A New Opportunity for Dry Cleaners

    As a dry cleaner, the rise of vintage and secondhand bridal gowns presents a golden opportunity to expand your business. Here’s how:

    1. Specialized Cleaning Services for Vintage Gowns: Vintage and secondhand gowns often require specialized cleaning techniques due to their delicate fabrics and aged condition. Offering tailored services such as gentle cleaning, preservation, and restoration can position your business as a go-to expert for vintage bridal attire.
    2. Partnerships with Bridal Shops and Online Marketplaces: Collaborate with bridal boutiques and online platforms like The RealReal, which has seen a surge in searches for vintage bridal dresses. Providing post-purchase cleaning and preparation services can add value and convenience for buyers.
    3. Vintage Gown Restoration and Resale: Consider sourcing vintage gowns yourself, restoring them, and offering them for resale. This can be a lucrative side business that attracts brides looking for unique, sustainable options. By doing so, you not only cater to eco-conscious consumers but also tap into the luxury market without the luxury price tag.
    4. Rental Services: Bridal gown rentals are becoming increasingly popular, especially for destination weddings or those looking for budget-friendly options. Offering a rental selection of premium, professionally cleaned vintage gowns can attract a diverse clientele.
    5. Consultation and Customization Services: Many brides seek to personalize their wedding dresses. Offering customization services such as fitting adjustments or adding unique touches can further enhance your service offerings.

    Harnessing the Trend

    The trend of wearing unique, less common gowns is driven by social media’s influence on fashion. As Alexis Novak of Tab Vintage observes, the desire to wear something distinct from other brides is compelling more women to choose vintage. This opens up a discussion about how dry cleaners can become integral players in the wedding industry by offering expertise in garment care that enhances the gown's longevity and appeal.

    Furthermore, platforms like Re:Galia, which focus on the resale of luxury bridal wear, underscore the importance of maintaining gown quality. For dry cleaners, this means a consistent demand for high-quality cleaning and preservation services that could also extend to post-wedding consignment opportunities.

    By embracing the shift towards secondhand and vintage bridal gowns, dry cleaners can explore new markets and services, enhancing their role in a more sustainable fashion ecosystem. It’s not just about cleaning clothes; it’s about preserving the beauty and integrity of bridal dreams, one gown at a time.

    For those in the dry cleaning industry looking to capitalize on this trend, now is the time to consider how your services can evolve to meet the changing needs of modern brides. Whether through advanced care techniques, strategic partnerships, or innovative resale options, the opportunities are ripe for the taking. #newideas #luxurybridalwear

  • 14 May 2024 8:50 PM | Dawn Hargrove-Avery (Administrator)


    One of the most difficult stains to identify and remove are yellow stains that are of an unknown origin. These stains may be visible prior to the dry cleaning or wet cleaning processes or may appear after processing. It is often difficult to explain to the customer the cause of these discolorations.

    Yellow stains may be caused by:

    1.      Grease or oil stains that have oxidized
    2.      Oxidized tannin stains
    3.      Oxidized protein stains (oxidized protein stains are usually yellow or brown in color)
    4.      Staining substances that have chemically degenerated the fluorescent dyes (optical brighteners) within the garment

    The identification of the source of a yellow stain can be difficult. Most yellow stains can be identified by inspecting the stain itself and its location.

    Oxidized Grease Or Oil Stains. This type of staining substance can appear anywhere within a garment. This type of yellow stain can often be identified by its color (usually yellow in color). The outer portion of the stain will usually have linear jagged edges or may be cross shaped. These stains can be removed by treating them on the “dryside” (OTPR or POG and amyl acetate)

    Oxidized Tannin Stains.Oxidized tannin stains are yellow or light brown in color. .When these stains oxidize, they will develop a darker smooth outer ring. Oxidized tannin stains can be removed on the board by following the tannin spotting procedure followed by 3% hydrogen peroxide or sodium perborate

    Oxidized Protein Stains.In most cases, this type of yellow stain is the result of perspiration that has discolored the underarm areas of a garment. Yellow perspiration stains can sometimes be removed on the board by using the protein stain procedure (including 3% hydrogen peroxide). Unfortunately, since the acids and chloride salts in perspiration can chemically degenerate the fluorescent dyes within the fabric, these yellow underarm discolorations may be impossible to correct.


  • 30 Apr 2024 9:39 PM | Dawn Hargrove-Avery (Administrator)

    How to Hire the Right Customer Experience Professional for Your Dry Cleaning Business

    In the competitive landscape of the dry cleaning industry, delivering exceptional customer service is key to retaining loyal customers and attracting new ones. A skilled Customer Experience (CX) Professional can significantly enhance your service delivery and set your business apart. Here’s your guide to hiring the perfect CX Professional, ensuring you have a strong labor pool that drives customer satisfaction and business growth.

    Understanding the Role of a CX Professional

    A Customer Experience Professional in the dry cleaning industry is crucial for creating positive interactions at every customer touchpoint. From greeting customers and explaining services to handling complaints and gathering feedback, their role is integral to your business’s success.

    Key Skills and Qualifications for CX Professionals

    1. Stellar Communication Skills
    Effective communication is non-negotiable. A great CX professional must articulate services clearly and handle inquiries and complaints gracefully.

    2. Proven Customer Service Experience
    Candidates with experience in customer service, especially in similar service-oriented industries, typically bring valuable insights and proven strategies to the table.

    3. Strong Problem-Solving Abilities
    Look for individuals who demonstrate quick thinking and effective problem resolution skills, essential for maintaining customer satisfaction.

    4. High Empathy and Patience Levels
    The ability to empathize with customers and handle service interactions with patience can differentiate your business in a crowded market.

    Educational and Technical Requirements

    While formal education in business or communication can be beneficial, practical experience and technical proficiency with CRM/ POS systems and digital communication tools often take precedence. Ensure your candidates are comfortable using the tech platforms your business relies on.

    The Interview Process: A Strategic Approach

    Behavioral Interview Techniques:
    Ask candidates about past customer service experiences to gauge how they handle challenges and interact with clients.

    Role-playing Scenarios:
    Simulate typical customer interactions to see how candidates manage real-time problems and use their interpersonal skills effectively.

    Assessing Customer Service Philosophy:
    Understanding a candidate's customer service philosophy is crucial to ensure alignment with your business values.

    Ensuring a Good Fit

    Cultural Fit:
    A candidate who resonates with your company’s culture is more likely to excel and remain committed in the long term.

    Reference and Background Checks:
    Always verify a candidate’s past job performances and conduct thorough background checks to ensure they meet your standards.

    Conclusion

    Hiring the right Customer Experience Professional is a strategic investment in the future of your dry cleaning business. By focusing on these key areas during the hiring process, you can build a robust team that not only meets but exceeds customer expectations, fostering loyalty and driving business success.

    Ensure your recruitment strategy is thorough and tailored to attract candidates who not only have the necessary skills and experience but also share your commitment to outstanding customer service.


  • 12 Dec 2023 11:04 AM | Dawn Hargrove-Avery (Administrator)

    Please check out our upcoming in-person class schedule. We will be releasing new dates for Online Classes, Webinars, and a host of new and exciting programs.

    If you want to sign up either download the the signup sheet - click here

    Or click over to events and sign up online- 


  • 12 Dec 2023 11:03 AM | Dawn Hargrove-Avery (Administrator)

    Dawn Hargrove-Avery Appointed as Interim Executive Director of the National Cleaners Association

    New York, NY, December 8, 2023 – The National Cleaners Association (NCA) has announced a significant leadership change with the appointment of Dawn Hargrove-Avery as its new Interim Executive Director. This pivotal announcement comes at a time when the NCA is also paying tribute to its former Executive Director, Nora Nealis, whose recent passing has left a profound impact on the association and the industry.

    Building on a Strong Foundation

    Dawn Hargrove-Avery brings to the NCA a wealth of experience and a progressive vision. Her primary focus will be to build upon the robust foundation established by Nora Nealis, ensuring that the NCA continues to lead and innovate within the industry. Dawn's commitment to excellence and her strategic approach are expected to be instrumental in advancing the association's mission during this crucial period.

    Honoring Nora Nealis

    As Dawn Hargrove-Avery steps into her new role, the NCA also pauses to honor the memory of Nora Nealis. Nora’s leadership and dedication have left an indelible mark on the association and the industry. Her legacy is a testament to her passion and commitment to the NCA. The association extends its deepest condolences to her family, friends, and colleagues.

    A New Chapter Under Dawn Hargrove Avery's Leadership

    Dawn Hargrove-Avery assumes her role at a critical juncture and is fully prepared to lead the NCA with the same spirit of innovation and dedication exemplified by Nora. The NCA looks forward to a future of continued growth and success under Dawn's leadership.

    Bruce Barish, the Board President of the NCA, expressed his full support for Dawn's appointment. "Dawn Hargrove-Avery is uniquely qualified to guide the NCA during this transitional period. “Her extensive experience and visionary leadership are precisely what the association needs to continue our legacy of excellence and innovation," said Barish. "We are confident that under Dawn's leadership, the NCA will not only honor Nora's legacy but also blaze new trails in the industry."

    Looking Forward

    The NCA community is enthusiastic about this new phase of leadership. With Dawn Hargrove-Avery at the helm, the association is set to continue its role as a leading voice and resource in the dry cleaning industry, driving forward with innovation and excellence.

    Conclusion

    The appointment of Dawn Hargrove-Avery as the Interim Executive Director of the National Cleaners Association marks a significant milestone in the association's history. Her leadership, alongside President Bruce Barish, is anticipated to usher in an era of strategic growth and renewed vigor for the NCA.

    For more information about the National Cleaners Association and its new leadership, please contact the association at 212-96-3002 or email info@nca-i.com.


  • 30 Nov 2023 9:56 AM | Dawn Hargrove-Avery (Administrator)

    n Memoriam: Nora Nealis, Champion of the Dry Cleaning Industry

    (October 22, 1953 - November 12, 2023)

    With profound sorrow, we announce the passing of Nora Nealis on November 12, 2023. Nora, a beacon in the dry cleaning industry, served as the revered Executive Director of the National Cleaners Association. Her extraordinary journey began at Diversitron, where she sold and repaired equipment for dry cleaners, amassing invaluable insights and expertise.

    Nora's tenure as Executive Director was marked by her remarkable acumen and dedication. She passionately advocated for the responsible use of perchloroethylene (perc), masterfully navigating environmental concerns while safeguarding the interests of countless small businesses. Her diplomacy and foresight were instrumental in harmonizing industry and governmental goals.

    Yet, Nora's legacy extends far beyond her professional feats. Her boundless generosity and wisdom touched many lives, particularly those within the dry cleaning community. She was a mentor and a guiding light, offering her time and knowledge selflessly, even to those struggling to meet dues. Her compassion and commitment to inclusivity were unparalleled.

    Nora's impact was not confined to those she directly assisted; her efforts to ensure environmental compliance have left an enduring imprint on the industry, benefiting even those she never met.

    Nora leaves behind a loving family, a legion of friends, and an industry forever enriched by her contributions. Her spirit of magnanimity and her relentless pursuit of industry excellence will be profoundly missed.

    The family graciously suggests that, in lieu of flowers, donations be made to Coats for Kids, a charity dear to Nora's heart. (https://www.coatsforkidsusa.com/)

    As we mourn her loss, we also celebrate the monumental impact Nora Nealis had on our lives and the industry. Her legacy serves as a steadfast foundation for a brighter, more inclusive future in the world of dry cleaning.


News Update:

We have been made aware that National Waste sold its facility to Clean Earth.

www.cleanearth.com/contact

If you visit, www.cleanearth.com/contact and fill out the form, you can get registered as a customer.

Clean Earth Phone Number: 866-303-7644

Another option for waste removal is.

Clean Harbors- Clean Harbors recently purchased Safety Clean

Visit www cleanharbors.com/locations for a complete list of the facilities.

example NY  631-703-3451     Bridgeport NJ 856-467-3103

ERC FAQ's



I already received PPP. Can I still get the ERC?

The simple answer is YES! On December 27, 2020, The Taxpayer Certainty and Disaster Tax Relief Act of 2020 was enacted. This Act modified the ERC credit rules. One change included a modification that permits a company to have a PPP loan, and also be able to take advantage of the ERC credit. But, you may not use the same dollar for dollar funds. We consider this when we process your ERC credit.

How will my ERC tax credit be disbursed?

We are proud to have established the ERC Master Trust for the benefit of our clients’ Tax Refunds. Eastern Point Trust Company (EPTC) — the same prestigious Trust Company that assisted in disbursing the Flint Contaminated Water Fund, The NFL CTE Concussion Fund, the Bernie Madoff Settlement Fund, and many other nationally known Escrow accounts — is our trust company. Feel safe knowing that all funds received are deposited directly into the Eastern Point Trust Company and are placed into the ERC Master Trust; then dispersed into separate sub-trust accounts for each individual client.

How do I repay the ERC Credit?

Another simple answer…You don’t! The ERC credit IS NOT A LOAN! The ERC credit is a refundable tax credit that you are eligible to receive if you meet the criteria. If you do not file for the ERC credit and are eligible for it, you will lose out on receiving thousands, or even millions of dollars that are actually owed to you.


How long does it usually take to get my ERC Credit?

The process works in 5 easy steps:

  • You submit our pre-qualifying questionnaire.
  • You will receive a link to upload the documents we will request.
  • Within 2-7 days (and at no charge), we provide you the exact dollar amount of the credit you are owed.
  • If you decide to contract with us, you will select a payment option, and your claim will be filed.
  • Your refund will be generated by the IRS (there is currently a 20-week minimum backlog for ERC refunds).

Why should I contract ERC Helpdesk…can’t my CPA file for me?

The only service ERC Helpdesk provides is the calculation and filing for ERC refunds—which is based on your payroll. Your CPA likely handles your business income tax returns. ERC is likely not their specialty. While your CPA can file for your ERC, it is highly likely that because of their unfamiliarity with The Cares Act and ERC credit, they might miss important findings that can make your ERC refund greater. To put it in simpler terms, we are ERC credit experts; your CPA is a tax specialist. You need an ERC expert to maximize the opportunity for a greater ERC refund. In fact, many CPAs and payroll companies do not want to file ERC and refer their clients to us.

Can I qualify for the ERC program if my 2020 revenue went up?

Another resounding, “YES!” There are two qualifiers for 2020: either revenue reduction, or a “full or partial shutdown of your business due to COVID-19.” The IRS describes this as “A government authority required partial or full shutdown of your business during 2020 or 2021. This includes your operations being limited by commerce, inability to travel or restrictions of group meetings.” These are some examples of possible qualifying events:

A business that ordinarily met with clients in person had to cancel meetings due to COVID-19.

A restaurant was forced to close and/or limit its on-site dining capacity due to COVID-19 restrictions.

Supply chain interruptions caused your business to have delayed production timelines.

COVID-19 restrictions lowered the amount of people who could attend an event with your business.

Your business had to reduce operating hours due to COVID-19 cleaning requirements and restrictions.

Will the IRS run out of ERC funds?

The government has funded $400 billion for the ERC credit program. When the funds are exhausted, the program will end. If you are an eligible employer, currently, there are funds available, and you will receive the ERC credit. The faster you file, the more likely you are to receive your credit.

As an owner, do my wages or the wages of any family member I employ qualify?

Maybe. Wages of owners who have majority ownership, defined as over 50%, do not qualify, nor do the W2 wages of any immediate family members of the owner. In the case an owner has 50% or less ownership, their W2 wages qualify, as do the W2 wages paid to immediate family members.

Is the ERC Credit taxable?

For federal income tax purposes, you will need to provide the credit information to your CPA and report it on your tax return.

We have researched the Employee Retention Credit, but we do not offer accounting or legal advice. Please contact your attorney and CPA regarding this program.

Blog posts

According to the record, The City Council took this action based on the recommendation of the Workplace Taskforce, of which the NCA was an active member.

On July 18, 2021, the City enacted Local Law 80 of 2021, which repeals the licensing requirement for retail laundries. This repeal goes into effect on December 31, 2021.

Beginning December 31, 2021, you will no longer need a Retail Laundry license from DCWP to operate your retail laundry business. Because the license is no longer required, DCWP will no longer accept new or renewal license applications.

NOTE: Industrial Laundry and Industrial Laundry Delivery businesses will continue to be licensed. The license repeal is only for Retail Laundries.

NEXT STEPS:

On December 31, 2021, your current Retail Laundry license will expire and you may take down DCWP’s license sign. You will not need to surrender or renew your Retail Laundry license.

Even though you will no longer need a license for your retail laundry, you will still be required to comply with other laws DCWP enforces, such as:

  • Your business’s bills, tickets, business cards, advertising and stationery must list your business name and address;
  • Every document (example: receipt, delivery ticket, invoice, statement, etc.) that contains charges to a consumer must accurately and clearly state each of the laundry charges, not just the total charge;
  • All vehicles used for delivery of laundry must include your business’s name, address, and telephone number in letters at least 2 inches in height;
  • You must post a price list where orders are placed or payments are made by consumers;
  • Your price list must contain a list of services offered, the minimum price charged for each service, and a description of any factors that may cause the price to be higher than the minimum. Your price list must not contain different prices for men and women for the same services;
  • If scales are used to weigh laundry on the premises, each scale must have a DCWP seal and must be inspected annually;
  • If your business offers self-service laundry machines to the general public:
  • an attendant must be on site from 8:00 P.M. until closing or 6:00 A.M. the following day, whichever is earlier; and
  • you must post a sign in a location that is clearly visible to consumers which states to whom complaints and claims for refunds must be made.


Repeal of Retail Laundry License


COVID-19 Response Document


https://www.governor.ny.gov/news/no-20213-continuing-temporary-suspension-and-modification-laws-relating-disaster-emergency

Sections 3203 and 4510 of the Insurance Law are modified to extend the grace period for the payment of premiums and fees to 90 days for any life insurance policyholder or fraternal benefit society certificate holder, as those terms are used in such sections, facing a financial hardship as a result of the COVID-19 pandemic;  

Sections 3203, 3219, and 3220 of the Insurance Law are modified to provide a life insurance policyholder or annuity contract holder or a certificate holder, as those terms are used in such sections, under a group policy or contract with 90 days to exercise rights or benefits under the applicable life insurance policy or annuity contract for any policyholder or contract holder or certificate holder under the group policy or contract who is unable timely to exercise rights or benefits as a result of the COVID-19 pandemic;

Section 1116 and Articles 34, 53, 54, and 55 of the Insurance Law and Sections 54 and 226 of the Workers’ Compensation Law are modified to impose a moratorium on an insurer canceling, non-renewing, or conditionally renewing any insurance policy issued to an individual or small business, or, in the case of a group insurance policy, insuring certificate holders that are individuals or small businesses, for a period of 60 days, for any policyholder, or in the case of a group insurance policy, group policyholder or certificate holder, facing financial hardship as a result of the COVID-19 pandemic.  The foregoing relief shall also apply to the kinds of insurance set forth in paragraphs (16), (17), (20), (21), (24), (26), and (30) of Section 1113(a) of the Insurance Law.  For purposes of this Executive Order, a small business shall mean any business that is resident in this State, is independently owned and operated, and employs one hundred or fewer individuals;

City

New York City – 5 Boroughs

NY Hero Act, Model Airborne Infectious Disease Exposure Prevention Plan

Protecting New York Workers from Airborne Diseases

On May 5, 2021, Governor Andrew Cuomo signed the New York Health and Essential Rights Act (NY HERO Act) into law. The law mandates extensive new workplace health and safety protections in response to the COVID-19 pandemic. The purpose of the NY HERO Act is to protect employees against exposure and disease during a future airborne infectious disease outbreak.

Under this new law, the New York State Department of Labor (NYS DOL), in consultation with the NYS Department of Health, has developed a new Airborne Infectious Disease Exposure Prevention Standard, a Model Airborne Infectious Disease Exposure Prevention Plan, and various industry-specific model plans for the prevention of airborne infectious disease. Employers can choose to adopt the applicable policy template/plan provided by NYS DOL or establish an alternative plan that meets or exceeds the standard’s minimum requirements.

The airborne infectious disease exposure prevention plans must go into effect when an airborne infectious disease is designated by the New York State Commissioner of Health as a highly contagious communicable disease that presents a serious risk of harm to the public health. 

Currently, while employers must adopt plans as required by the law, as of the date of this writing no designation has been made and plans are not required to be in effect.

The standard and model plans are available in English and will be available in Spanish in the coming days. Employers are required to provide a copy of the adopted airborne infectious disease exposure prevention plan and post the same in a visible and prominent location within each worksite.

Templates that apply to the Dry Cleaning Industry

Eviction Updates by State


Economic Injury Disaster Loan Assistance:

https://www.sba.gov/disaster/apply-for-disaster-loan/index.html

Online Application:

https://covid19relief.sba.gov/#/

U.S. SMALL BUSINESS ADMINISTRATION ECONOMIC INJURY DISASTER LOAN SUPPORTING INFORMATION

https://www.sba.gov/disaster/apply-for-disaster-loan/pdfs/Economic%20Injury%20Disaster%20Loan%20Supporting%20Information%20(P-019).pdf

Additional Forms

A Disaster Assistance loan officer may request you to fill out the following additional forms:

Home Loans or Sole Proprietor Loans

Download corresponding forms below:

Mailing Instructions

All required documents listed below under Forms must be returned. All forms requiring signature must be signed and dated. Incomplete applications will not be accepted.

U.S. Small Business Administration

Processing and Disbursement Center

14925 Kingsport Rd.

Ft. Worth, TX 76155-2243

If you have any questions, please contact 1-800-659-2955 or (TTY) (800) 877-8339

Use this form to upload your disaster loan application.

the 100 most active SBA 7(a) lending banks

https://www.sba.gov/article/2020/mar/02/100-most-active-sba-7a-lenders

State

New York- Insurance

NYS Executive Order 202.13   Re-Insurance Law Modifications

Insurance Carriers must allow a 60 day grace period

https://www.governor.ny.gov/news/no-20213-continuing-temporary-suspension-and-modification-laws-relating-disaster-emergency

Sections 3203 and 4510 of the Insurance Law are modified to extend the grace period for the payment of premiums and fees to 90 days for any life insurance policyholder or fraternal benefit society certificate holder, as those terms are used in such sections, facing a financial hardship as a result of the COVID-19 pandemic;

• Sections 3203, 3219, and 3220 of the Insurance Law are modified to provide a life insurance policyholder or annuity contract holder or a certificate holder, as those terms are used in such sections, under a group policy or contract with 90 days to exercise rights or benefits under the applicable life insurance policy or annuity contract for any policyholder or contract holder or certificate holder under the group policy or contract who is unable timely to exercise rights or benefits as a result of the COVID-19 pandemic;

• Section 1116 and Articles 34, 53, 54, and 55 of the Insurance Law and Sections 54 and 226 of the Workers’ Compensation Law are modified to impose a moratorium on an insurer canceling, non-renewing, or conditionally renewing any insurance policy issued to an individual or small business, or, in the case of a group insurance policy, insuring certificate holders that are individuals or small businesses, for a period of 60 days, for any policyholder, or in the case of a group insurance policy, group policyholder or certificate holder, facing financial hardship as a result of the COVID-19 pandemic.  The foregoing relief shall also apply to the kinds of insurance set forth in paragraphs (16), (17), (20), (21), (24), (26), and (30) of Section 1113(a) of the Insurance Law.  For purposes of this Executive Order, a small business shall mean any business that is resident in this State, is independently owned and operated, and employs one hundred or fewer individuals;

Small Business

Federal

CARES

The Coronavirus Aid, Relief, and Economic Security (CARES) Act allocated $350 billion to help small businesses keep workers employed amid the pandemic and economic downturn. Known as the Paycheck Protection Program, the initiative provides 100% federally guaranteed loans to small businesses who maintain their payroll during this emergency.

What will lenders be LOOKING FOR?

In evaluating eligibility, lenders are directed to consider whether the borrower was in operation before February 15, 2020, and had employees for whom they paid salaries and payroll taxes or paid independent contractors.

Lenders will also ask you for a good faith certification that:

1. The uncertainty of current economic conditions makes the loan request necessary to support ongoing operations

2. The borrower will use the loan proceeds to retain workers and maintain payroll or make mortgage, lease, and utility payments

3. Borrower does not have an application pending for a loan duplicative of the purpose and amounts applied for here

4. From Feb. 15, 2020, to Dec. 31, 2020, the borrower has not received a loan duplicative of the purpose and amounts applied for here (Note: There is an opportunity to fold emergency loans made between Jan. 31, 2020 and the date this loan program becomes available into a new loan)

If you are an independent contractor, sole proprietor, or self-employed individual, lenders will also be looking for certain documents (final requirements will be announced by the government) such as payroll tax filings, Forms 1099-MISC, and income and expenses from the sole proprietorship.

Revised PPP application form (4/2/2020)

https://home.treasury.gov/system/files/136/Paycheck-Protection-Program-Application-3-30-2020-v3.pdf

Revised PPP Loan Updated (6/2020)

As of Thursday morning, the Senate unanimously approved a new bill that makes PPP loans more flexible in how and when they’re used. The House passed its version last week. Now, the bill just needs to be signed by the president for it to become law.

The centerpiece of the CARES Act, the PPP, was intended to prop up small businesses like dry cleaners and help keep small business employees on the payroll. Loans can be for 2.5 times payroll costs, with no collateral. Most significantly, PPP loans can be forgiven, fully or in part, depending on if borrowers maintain headcounts and payrolls at pre-pandemic levels and use their loan for permitted expenses.  Many cleaners applied for, and some received this assistance

The money can be used for payroll (no more than $100,000 annual salary per employee) as well as benefits (including paid sick leave and insurance premiums) and taxes on compensation. The new bill passed by the Senate allows for up to 40% (rather than 25%) of the loan to be used to cover mortgage interest, rent, and utilities.

The new bill also expands the amount of time borrowers have to spend their loan and have them forgiven. Before, covered expenses had to be incurred over the eight weeks right after loan disbursement. Now, small business owners have 24 weeks. Also, they have until December 31, 2020 (instead of June 30) to rehire or restaff up to their pre-pandemic level.

Any portion of the loan that is not forgiven will carry an interest rate of 1.0% and is due to be paid back within five (instead of two) years. However, payments are deferred for the first six months. There’s no pre-payment penalty.


PPP Loan Forgiveness

Borrowers will have their loans forgiven if they use the money for designated expenses. Participants are eligible for loan forgiveness for the amounts spent on authorized expenses over 24 weeks after loan disbursement.

Total payments for payroll may be forgivable. Mortgage interest, rent, and utilities are also forgivable, up to 40% of the PPP loan. (Note that if your loan is forgiven, these expenses covered by the loan are not tax-deductible, the IRS recently stated in Notice 2020-32.)

To get the entire amount of the loan forgiven (assuming that at least 60% is spent on payroll and the rest on permitted expenses), you must meet two criteria. 

First, the full-time employee headcount cannot decline from average monthly levels during 2019 or during the past 12 months. If your business launched in the second half of 2019, you can use average headcounts from January 1, 2020, to February 29, 2020. If your business is seasonal, you can base your monthly averages on numbers from February 15, 2019, or March 1, 2019, to June 30, 2019.

Second, for loans to become full grants, employers cannot cut salaries or wages. If they do, the forgiven amount will be reduced. Employers who already let workers go (between February 15 and April 26, 2020) have until December 31 to restaff.

The SBA has released the application for PPP loan forgiveness. It is two pages, plus nine pages of instructions and worksheets.  Three big changes to note:

1.      Instead of having to use your loan to cover the eight weeks right after loan disbursement, borrowers can start with the first pay period after the loan disbursement. (So if you receive the loan on Thursday, and your next pay period starts on Sunday, you can start with that Sunday pay period.)

2.      Borrowers are not required to report all allowed non-payroll costs (i.e., rent, mortgage interest, and utilities) if they don’t want to include them in the forgiveness amount. Before, there was some confusion over this; the flexibility may help borrowers keep their non-payroll costs within the required percentage (25%).

3.      The SBA recognizes that some employees who have been let go may get new jobs, or some may be fired with cause. So now there is a safe harbor for these situations.

--  The SBA has a summary of loan terms here.  link address.....https://home.treasury.gov/system/files/136/PPP--Fact-Sheet.pdf 

If you were wary of applying for PPP money before due to the nebulous information regarding forgiveness, consult with your accountant about whether the new terms make it a more comfortable fit for your business.

To increase your likelihood of getting money in the new round of funding, you should line up a bank and apply right away. Applications have slowed down compared to the first round, but the program is first-come, first-served. The deadline is June 30.  


Small Business Continuity Fund

1. As of March 27th, applications are open for INTEREST-FREE LOANS through the Small Business Continuity Fund. Go to https://www1.nyc.gov/nycbusiness/article/nyc-small-business-continuity-loan-program

The Fund, a public-private partnership between Goldman Sachs 10,000 Small Businesses, Tapestry, Inc.’s Coach Foundation and Pursuit, offers loans of up to $75,000 to small businesses in New York City as they deal with various challenges in response to the novel coronavirus. To qualify, businesses must:

• Be located within the five boroughs of New York City

• Demonstrate that the COVID-19 outbreak caused at least a 25% decrease in revenue

• Employ 99 employees or fewer in total across all locations • Demonstrate ability to repay the loan

• Have no outstanding tax liens or legal judgments

As part of the application, businesses will be required to demonstrate a revenue decrease by providing documentation such as: point-of-sales reports, bank statements, quarterly sales tax filings, 2019 tax returns, or CPA-certified profit & loss statements. Goldman Sachs Foundation will provide a grant to support technical assistance and capacity-building for the Small Business Continuity Fund.


The Employee Retention Grant Program

2. The Employee Retention Grant Program is available to help small businesses deal with the impact of COVID-19. Go to https://www1.nyc.gov/nycbusiness/article/nyc-employee-retention-grant-program

The City has launched the Employee Retention Grant Program to help retain employees as businesses face decreased revenue.

This program is available to New York City businesses with:

a. one to four employees and

b. can demonstrate at least a 25% decrease in revenue as a result of COVID-19.

Eligible businesses will receive a grant covering up to 40% of their payroll for two months. Businesses can access up to $27,000.

Who Can Apply?

Businesses must:

  • Be located within the five boroughs of New York City

  • Demonstrate that the COVID-19 outbreak caused at least a 25% decrease in revenue

  • Employ 1-4 employees in total across all locations

  • Have been in operation for at least 6 months

  • Have no outstanding tax liens or legal judgments

3. Northern Manhattan Emergency Recovery Fund

The Northern Manhattan Emergency Recovery Fund has received $2 million from Presbyterian Hospital for immediate relief to aid in the recovery and development of the community. The Fund will be administered by the Hispanic

 Federation. Go here for details https://hispanicfederation.org/nomafund/


For Employees

Federal

State 

City 


Things to Consider

Miscellaneous

The New York State ban on plastic bags has been postponed from April 1st toMay 15th Utilities have been ordered to not shut off service for gas, water, or electricity.

For NYC Employees

Verizon, Spectrum, and other cable providers' offer for free internet for households with school-age children. Verizon is also offering other learning tools and some premium TV channels offered to customers at no additional cost. Read the release: http://verizon.com/about/news/verizon-customers-learning-tools-premium-tv

Con Ed has halted all meter reading and installation of smart meters; stopped shutoffs of electric, natural gas or steam service due to non-payment resulting from the health crisis; waived new late-payment charges; and suspended the fee charged to a customer who is unable to grant access to their property. They WILL continue to shut off service when there is a safety issue. Customer service walk-in centers are shut. Residential customers can choose one of the alternate ways to pay their bill, including online at My Account, by mail with a check or money order, or by phone at 1-888-925-5016,

SNAP ASSISTANCE. The nonprofit expensify.org will reimburse SNAP participants $50 after they use their EBT card for approved purchases and submit a receipt. They are allocating these funds to help families in need to purchase essential groceries during the COVID-19 outbreak. There's no "catch" and the money is directly deposited into the participant's bank account. Employees should visit Expensify.org/hunger for more information.

Beginning Monday, March 23rd, free meals will be distributed at more than 400 sites across the city. Students may pick up three meals at one time. Find a location near you.

The New York State ban on plastic bags has been postponed from April 1st to May 15th 


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