Brainstorming Jan 12-16th, 2023
Start 2023 Networking and Making New Friends!
Check out our Speaker Line-up
Peg Fitzpatrick is an author, social media strategist, and head of social and marketing for Kreussler Inc. Peg has spearheaded successful social-media campaigns for Motorola, Audi, Google, and Virgin as well as having been a brand ambassador for Kimpton Hotels, T.J.Maxx, Nestle, and Adobe. She co-authored The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. Guy teamed up with Peg as he believes she “is the best social-media person he’s ever met.”
Hand-picked by Pinterest for their Pinterest expert program, she’s had the honor of working directly with the teams at Facebook, Adobe, Pinterest, LinkedIn, and Google to help them with launches, feedback on platforms, and special projects.
Supercharge Your Business with Marketing: How to Drive Growth by Managing Your Reputation and Amplifying Your Business
This masterclass will help you market your dry-cleaning business on social media. Filled with solid tips that you’ll be able to use right away, this session will help you create a forward-thinking social media strategy focused on reaching local customers based on proven marketing strategies.
Join powerhouse social media strategist and co-author of the best-selling book “The Art of Social Media: Power Tips for Powers Users” Peg Fitzpatrick, as she gives tips on:
Why dry cleaners need social media
How to create a social media strategy
How to set your goals
Where does traditional media fall?
Learn key strategies and tools for tracking and measuring progress
Managing your online reputation
How to be found in Google Search
Where we’re headed in 2023
Dr. Lorynn Divita
Connecting with Gen Z – The “Values” Generation
Millennial consumers have long been motivated primarily by comfort when purchasing apparel, as evidenced by their embrace of athleisure and its wash-and-wear fabrics. But a new, young consumer market, Gen Z, is rising in prominence and their values are as unique as their personal style.
With an estimated disposable income of $360 billion currently, by 2026 Gen Z will be the largest generation in the United States, at approximately 82 million people. Raised with an emphasis on social justice, Gen Z values individuality, environmentalism, and ethical consumption.
This presentation provides an in-depth profile of the next big consumer market and explains how through communication and education, dry cleaners can connect with Gen Z and create a lasting customer bond.
Dr. Alex Ellis
Success to Significance
A Proven Strategy for Finding & Retaining a First Class Staff
Dr. Alex Ellis, author, lecturer, consultant, and motivational team leader will share with your successful employment search strategies and introduce you to networks of resources you can cultivate to create a team you can build on.
Dr. Ellis will give you a blueprint to follow.
You'll find out:
Where to go to find quality candidates
Whom to talk to and what to say
How to optimize the resource relationship for the best results
Tips for identifying the candidate that will 'fit' best
Creating a culture to maximize success
And much more.