Your National Cleaners Association


Upcoming events

    • 4 Dec 2022
    • 9:00 AM - 5:00 PM
    Register

    Advanced Spotting and Bleaching covers all the essential elements of bleaching agents and how to use them safely and effectively. Both oxidizing and reducing bleaches covered. Starting with hydrogen peroxide and working it to titanium sulfate. Qualifying candidates must complete Spotting 101 or demonstrate equivalent knowledge and expertise. Swatches provided for training and core skill demonstration.

    • 10 Dec 2022
    • 9:00 AM
    • 11 Dec 2022
    • 5:00 PM
    Register


    • 12 Jan 2023
    • 16 Jan 2023
    • Secrets Royal Beach Punta Cana
    Register

    Brainstorming Jan 12-16th, 2023

    Start 2023 Networking and Making New Friends!

    Check out our Speaker Line-up

    Peggy Fitzpatrick

    Peg Fitzpatrick is an author, social media strategist, and head of social and marketing for Kreussler Inc. Peg has spearheaded successful social-media campaigns for Motorola, Audi, Google, and Virgin as well as having been a brand ambassador for Kimpton Hotels, T.J.Maxx, Nestle, and Adobe. She co-authored The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. Guy teamed up with Peg as he believes she “is the best social-media person he’s ever met.”

    Hand-picked by Pinterest for their Pinterest expert program, she’s had the honor of working directly with the teams at Facebook, Adobe, Pinterest, LinkedIn, and Google to help them with launches, feedback on platforms, and special projects.

    Supercharge Your Business with Marketing: How to Drive Growth by Managing Your Reputation and Amplifying Your Business

    This masterclass will help you market your dry-cleaning business on social media. Filled with solid tips that you’ll be able to use right away, this session will help you create a forward-thinking social media strategy focused on reaching local customers based on proven marketing strategies.

    Join powerhouse social media strategist and co-author of the best-selling book “The Art of Social Media: Power Tips for Powers Users” Peg Fitzpatrick, as she gives tips on:

    Why dry cleaners need social media

    How to create a social media strategy

    How to set your goals

    Where does traditional media fall?

    Learn key strategies and tools for tracking and measuring progress

    Managing your online reputation

    How to be found in Google Search

    Where we’re headed in 2023

    Dr. Lorynn Divita

    Connecting with Gen Z – The “Values” Generation

    Millennial consumers have long been motivated primarily by comfort when purchasing apparel, as evidenced by their embrace of athleisure and its wash-and-wear fabrics. But a new, young consumer market, Gen Z, is rising in prominence and their values are as unique as their personal style.

    With an estimated disposable income of $360 billion currently, by 2026 Gen Z will be the largest generation in the United States, at approximately 82 million people. Raised with an emphasis on social justice, Gen Z values individuality, environmentalism, and ethical consumption.

    This presentation provides an in-depth profile of the next big consumer market and explains how through communication and education, dry cleaners can connect with Gen Z and create a lasting customer bond.

    Dr. Alex Ellis

    Success to Significance

    A Proven Strategy for Finding & Retaining a First Class Staff

    Dr. Alex Ellis, author, lecturer, consultant, and motivational team leader will share with your successful employment search strategies and introduce you to networks of resources you can cultivate to create a team you can build on.

    Dr. Ellis will give you a blueprint to follow.

    You'll find out:

    Where to go to find quality candidates

    Whom to talk to and what to say

    How to optimize the resource relationship for the best results

    Tips for identifying the candidate that will 'fit' best

    Creating a culture to maximize success

    And much more.



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info@nca-i.com
212.967.3002
2218 Broadway, Frnt 2, New York, NY. 10024

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