If you’ve glanced at the pick‑up rack lately, you’ve probably noticed an army of knit polos and relaxed‑fit jeans awaiting a good press. That’s no coincidence. The once‑mocked “dad style” trend has gone mainstream, and Father’s Day is its Super Bowl. By knowing what’s popular, you can talk shop with customers, upsell specialty services, and remind dads that a crisp finish makes every gift look better. fileciteturn0file0

Why This Trend Matters for Dry Cleaners

·         Seasonal buzz = fresh foot traffic. Shoppers are already thinking about Dad—meet them where they are.

·         Trend items need expert care. Knit polos lose shape and jeans lose that perfect fade without proper cleaning.

·         Easy upsells. Offer sneaker cleaning or quick turnaround pressing packages as add‑ons.

The Hero Pieces You’ll See on Your Counter This Month

Wardrobe Staple	What Customers Love	How You Can Help
Classic Oxford Shirts	Always looks sharp, pairs with anything	Medium‑starch press or no‑starch for a softer hand
Knit Polos	Breathable comfort with a tailored vibe	Block and steam to keep collars flat, use delicate cycle detergent
Chunky “Dad” Sneakers	All‑day cushioning & retro flair	Offer sneaker‑cleaning add‑on; whiten soles, deodorize insoles
Relaxed‑Fit Jeans	Broken‑in feel, vintage washes	Gentle wash preserves color; light steam press keeps natural drape
Lightweight Jackets (Harrington, Bomber)	Layer‑is ready for unpredictable weather	Spot‑clean linings, re‑waterproof shells
Retro Sling Bags & Caps	Functional accessories trending up	Promote bag & cap refresh service (odor removal, shape retaining)

Pro Care Tips to Share (Perfect for a Countertop Tent Card)

1.      Oxford Shirts – Skip high heat; a medium‑starch press keeps lines crisp without making fabric brittle.

2.      Knit Polos – Air‑dry flat to avoid hanger “shoulder horns” and stretch back into shape while damp.

3.      Relaxed Jeans – Wash inside‑out in cold water; line‑dry to keep fades authentic.

4.      Lightweight Jackets – Use a mesh bag for zippers/snaps; follow with a low‑temp tumble to re‑activate DWR finishes.

5.      Sneakers – Remove laces & insoles, spot‑clean, then stuff with towels while drying to prevent collapse.

Sustainability Talking Point

Many of these dad‑approved pieces are now made with organic cotton, recycled polyester, or blended TENCEL™ fibers. Highlight your green cleaning solvents and water‑saving equipment to win the eco‑minded modern dad.

Five Quick Promotions You Can Launch Before June 15

1.      “Press for Pops” Bundle – One shirt + one polo + one jacket for a flat Father’s Day rate.

2.      Sneaker Revival Add‑On – 20% off sneaker cleaning with any garment order.

3.      Gift Card Booster – Bonus $5 credit for every $25 Father’s Day gift card purchased.

4.      Same‑Day Hero Service – Guaranteed by 4 p.m. drop‑off for last‑minute shoppers.

5.      Social Snap Contest – Customers post a #DadStyle2025 photo and tag your shop for a chance to win free cleaning for a month.

Bottom Line

Father’s Day isn’t just about ties anymore. It’s comfort‑first, personality‑driven style that still looks better freshly cleaned and professionally pressed. Smart cleaners who ride the dad‑style wave will solve wardrobe headaches, boost receipts, and send dads out looking—and feeling—like heroes.