Dawn Avery is NCA’s digital and media marketing director. She is a certified content manager, certified social strategist, and Certified Social Media Pro, Has extensive knowledge in computer science and management. She has been assisting with the marketing efforts of small service businesses for over 15 years and as an added bonus grew up in the dry cleaning industry.

Dawn is going to break down digital marketing into manageable bite-sized chunks over the next 6 weeks, to provide the tools you need to manage and measure your social/digital media activity. 

At the beginning of each session, you will have the opportunity to share what you implemented and all of your successes, challenges and thoughts.

Topics include:

Why you need to maintain an online presence and what that includes.

The steps in creating a social strategy or where you can go to have a social strategy done for you.

How to implement your strategy

Key tools and tactics for 2023 example shorts, reels, Facebook, Instagram, TikTok and Google

How to track and measure and what to measure

How to quickly monitor and manage all of the different spaces

Your online reputation

What is iPhone’s and Android's default browsers and why do you need to know

What is the difference in effectiveness between written reviews and video reviews

How video reviews can 10x your growth?

What is user-generated content: how it makes you money, how to generate it, and how and where to use it?

and lastly, specific tactics for Facebook, Instagram, and YouTube, with posts, videos, shorts, reels, and TikTok